If your business is wanting to stand out in 2020, you will need to start personalizing your marketing and advertising – and that means everything.
With the abundance of data readily available such as purchase history, intent audiences, consumer behaviors and links clicked, as well as AI driven software to create and implement campaigns, custom content has never been easier yet more important to implement.
Let’s first consider these personalization stats taken from a recent marketing research study:
- 63% of consumers are highly annoyed and turned off by generic, no inspired advertising blasts.
- 80% say they are more likely to do business with a company if it offers personalized experiences that are unique and catered towards their specific intentions.
- 90% claim they find personalization appealing.
As per a data provided by service EmailMonks, “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”
A few top examples of businesses leveraging the power of personalization always include Netflix and Amazon, with their tailored recommended products or movie titles. However other, smaller companies have successfully utilized and implemented personalization including:
- EasyJet launched a data-driven email campaign that used customers’ travel history with the airline to build personalized stories, which then suggested where they might like to travel next. About 12.5 million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails.
- Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.
- Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion.
Put Some Thought Into Personalization
If you are looking to increase brand awareness, lower your CPA, and improve your overall bottom line this upcoming year, start looking into new and innovative ways to stand out. As the years go by, this will become more and more important and getting ahead of the game ensures your long term sustained growth.